Farhann Ali




Elf Coaching | CRR Global Partner

- Singapore, Malaysia, Philippines, Australia, New Zealand

Co-Founder | Managing Partner

Catalyzing human growth in Heartset, Mindset & Skillset

Having lived across continents in Singapore, Australia and Middle East, and worked in the oil and gas, trade finance and multiple commodities sectors, Farhann deeply believes that business is more than a transaction, it is a relationship.


As an enabler in catalyzing growth and a life long learner, he invests as much time in increasing his own capacity and capabilities as well as that of his client partners. With a Masters of Science in Innovation and Masters in Tri-Sectorial Collaboration, he shares fresh perspectives on multi-modal thinking for new times in the areas of design thinking, tri-sectorial thinking and futures thinking to strengthen organizational resilience and sustainability.


Leadership is transformative work and results take practice. As a practitioner, he applies coaching and systemic thinking within his own organization to hone the Heartset, Skillset and Mindset of his team and partners.


It is through witnessing first hand the impact of systemic coaching in his own life that he decided to bring this to APAC so that more people would be able to access these tools to ripple impact in their own communities and organization.


Elf Coaching is currently CRR Global's Global Alliance Partner for Singapore & Malaysia, Philippines, Australia and New Zealand for an ICF Accredited Programme called Organisational & Relationship Systems Coaching (ORSC).

Farhann prides himself in working behind the scenes, we thought the picture is apt.

Elfarina Zaid




Elf Coaching | CRR Global Partner

- Singapore, Malaysia, Philippines, Australia, New Zealand

Co-Founder | Managing Partner

A human growth partner focused on humanizing organizations.

  • LinkedIn

Elfarina co-founded Elf Coaching in 2009 with the purpose of delivering custom designed experiential and executive education programmes which demonstrate the best combination of Asian values with leading global practices in the areas of human capability and leadership with a focus on Coaching, Leadership Development, Innovation and Partnerships. Elf Coaching is currently CRR Global's Global Alliance Partner in APAC for Singapore & Malaysia, Philippines, Australia and New Zealand.


Believing in the courage to be ‘Creators of Value; Leaders of Impact for a Better Age’, Elfarina supports organisations to build and manage multi-dimensional leadership and innovative partnerships to address the current volatile and ambiguous climate. She has deep knowledge of Asian culture and employs systems thinking and process facilitation in various areas of strategic planning, human capital development and employee engagement.


Based in Singapore and with an international reach, she is an Internationally Certified Coach (CPCC, ORSCC, PCC) and Accredited Partnership Broker with extensive experience working with private clients, leaders and organisations across the private and public sector. She blends her corporate experience of luxury brand management, community role as Director of Strategic Development with Singapore Business Council, UAE; with her acute sense of cross cultural understanding having lived and worked in Australia, Europe, Asia and Middle East over 8 years. Her diverse career spans hospitality, events and luxury brand management for over a decade with Vacheron Constantin, Emirates Airlines and Progolf (Golf Distributor in the MENA region).


Elfarina is Faculty of CRR Global for ORSC programs as well as Faculty of CTI for Co-Active programs; both of which are leading ICF Accredited coaching training schools in the fields of individual and executive, systems and team coaching. She is an Associate Coach and Facilitator with the Singapore Civil Service College working with various Ministries, Agencies, Statutory Boards and public institutions. She is also an Adjunct Faculty with NUS Lee Kuan Yew School of Public Policy, delivering Executive Education programs.


Elfarina is a recipient of the Global Leadership Coaching Award by the World Coaching Congress and International Coach Federation Cultural Competency Scholarship Award. She has spoken at several industry conferences globally and is a published author. Some of her partnerships include Schlumberger, Volvo, Ford, Tapestry: COACH | kate spade, Google, Lego, EOS, SMU, NUS, ENBD, RHB, Clarins, and governments across Asia. Having lived across APAC, Middle East and Europe, she finds home with her husband (and business partner) and 2 daughters.


Accreditations / Certifications:

  • Professional Certified Coach by ICF

  • Certified Professional Co-Active Coach (CPCC)

  • Organisation and Relationship Systems Certified (ORSCC)

  • Masters of Science in Innovation (MSc)

  • Hogan Leadership Assessment Licensed

  • Working knowledge of LSI, Birkman, FIRO-B, 360 Assessment, Gallup Surveys

  • Executive Education: Babson College, US | ESSEC Business School, France


Awards and Achievements:

  • Global Leadership Coaching Award by World Coaching Congress

  • International Coach Federation Cultural Competency Scholarship

  • Published Journal: In Search of Asian Conceptions of Leadership with Focus on Mindfulness by World Scientific Publishing

  • Presented Conference Paper: Improved Employee Retention and Focussed Action at International Petroleum Conference, KL, Malaysia

Eslinda Hamzah




Elf Coaching | Associate Partner

Empowering Change & Transformation

  • LinkedIn

Eslinda Hamzah is a coaching consultant, a leadership/executive coach and the Associate Partner at Elf Coaching committed to humanizing organisations.

Eslinda has worked within international organisations in the broadcast media industry and IT, holding management positions. Her decade long experience as a senior management executive at Turner International instilled in her the philosophy of leadership as a away of being, not just a set of skills; that leadership is an endeavour of the heart and head. It requires reflection as well as action and that self awareness is fundamental to personal and professional growth. This philosophy over time sowed the seeds of a future career in leadership, human and organizational development.

Eslinda thrives on empowering growth and development. She has been helping individuals and organisations build the capacity to become fuller and more vibrant so they can constantly transform to be adaptable and agile in a progressively complicated world. As a people enthusiast who values differences, she has an incisive appreciation of multicultural diversity and it’s inclusion for the tremendous value it brings as a mindset, to relationships in businesses and the workplace. Her experience speaks to diversity as an essential enhancer of corporate productivity, performance and talent engagement.

In her past careers of 2 decades, Eslinda had navigated mergers and acquisitions; both as a change and transition agent and as a beneficiary to a high degree of success. She sees Change as Opportunity. Her broad understanding of international business with all its rewards and challenges enables her to quickly grasp situations and assess what is needed in her current field of consulting, leadership development, coaching and training.

She brings broad, unique insights and perspectives into concepts of disruption to provoke the status quo, compelling positive reframes and appreciation of conflict to be leveraged in developing transformational mindsets, fueling creative collaboration, motivating employee engagement and propelling high performance.

She employs a systemic approach in bringing all elements of transformation into balance; including strategy, leadership, human resources, culture, new offerings and experiences. Eslinda designs curriculum and leads training programs for coaches, leaderships, teams and organisations. She specializes in the process of learning and sustainable change for viable growth and positive impact.

The Hogan Assessment is Eslinda's preferred executive assessment tool in transformational and performance coaching because they are relevant and remarkably reliable in providing strategic self awareness insights. Assessing the Hogan with clients as a strategic foundation of an engagement opens a clear path towards enhanced development and leadership-building. It has strategically helped her clients navigate and accelerate critical change for optimal performance.


An internationally accredited and certified coach (ACC, CPCC, ORSCC), Eslinda is a Faculty of CRR Global spearheading Systems Inspired Leadership and Coaching and a Hogan certified assessor.

Across the globe since 2015, Eslinda has been coaching teams and executives in professional & leadership development. Executive and organisational accomplishments include Randstad (Singapore, Australia, India), United Overseas Bank (Singapore and Malaysia), Volvo Singapore, SAP, Singapore Prisons, Google, EOS, Perfetti Van Melle (Indonesia) and Otis (Asia Pacific), Emirates National Bank of Dubai (Singapore), KPMG Law (Taiwan) and Bloomberg (Hong Kong).

Accreditations / Certifications:

  • Associate Certified Coach by ICF (ACC)

  • Certified Professional Co-Active Coach (CPCC)

  • Organisation and Relationship Systems Certified Coach (ORSCC)

  • Hogan Leadership Assessor Licensed

  • Faculty, CRR Global (ICF accredited organisation and relationship systems coaching training school)


  • Senior Vice President - Turner International Asia Pacific Ltd for CNN International Content, Proprietary Properties & Strategic Partnerships.

  • Managing Director - Diligent (Enterprise Software) APAC

  • Lead Global Consultant - Rappler Inc. Digital News Network

  • Regional Director Asia Pacific - Associated Press Television News

  • Director Distribution & Client Relations S.E.A - Asia Business News


Natasha Sadiq




Elf Coaching | Organizational Catalyst

Possibilities come from creation

In any team, you might find the ‘ideas’ person, the ‘make it happen’ person, the ‘make it look good’ person - and they are typically different people. This was the team’s reality before Corrinne. She is all of the above and more - she ideates, she makes it happen and then she makes it look good. Being a person who believes in getting her hands dirty doing the groundwork, Corrinne gets familiar with the nitty gritty of things in order to be able to see the larger picture more accurately. 


The Organisational Catalyst of the team, her role revolves around ensuring that things are in alignment, whether they might be processes, structures, communication or aesthetics (fun fact: Corrinne has a Bachelor of Arts Degree in Fashion Design with Business Studies!) You could say that she’s exceptional at smoothing out kinks in the system.

Her impact goes way beyond the team. Anybody who experiences ORSC inevitably experiences a piece of Corrinne’s work. Whether through the website, the transaction process, videos or images - Corrinne’s commitment to flow and seamless processes is strongly felt in all of the work she undertakes.

It is no surprise, then, that Corrinne has absolutely no qualms being unabashedly herself. As with her work, Corrinne herself is grounded in a clear and profound ethos of being and doing. An eternal optimist, she believes that life is how we create it. Especially true, coming from a  creative herself! She’s a cutting example of commitment, integrity, deep faith and strength - all rolled into one.

Corrinne's professional background brought her to different corners of the world. Her past life in fashion design/marketing led her to embrace a globetrotting nomadic lifestyle while being based in United Kingdom and South Africa. Her passion in working with dogs rooted her back in Singapore and drove her to start a dog daycare centre centre which subsequently led her to dabble in veterinary care for six years.

An avid animal lover, Corrinne has also worked behind the scenes managing and training her beloved furry counterpart - considered to be Singapore’s first celebrity canine. Both of them engaged in pro-bono animal-assisted therapy to drive home the benefits of turning to animals for mental and emotional support. This happened while Corrinne built a substantial social media following, raising awareness about animal and pet welfare in society.
In systems work, we believe that systems are in a constant state of emergence. As with all systems, things unfold and things shift. Yet, Corrinne brings all that is uniquely her into this moment and one could even say that she didn’t find the role in the organisation, the role found her.

It was well organized and the speakers were carefully selected and expert on their fields. The topics presented were useful in running the day-to-day operations.

s.Andreea Milhalcea

Bucharest Chamber of  Commerce