/ OUR TEAM

Elfarina co-founded Elf Coaching in 2009 with the purpose of delivering custom designed experiential and executive education programmes which demonstrate the best combination of Asian values with leading global practices in the areas of human capability and leadership with a focus on Coaching, Leadership Development, Innovation and Partnerships. Elf Coaching is currently CRR Global's Global Alliance Partner in APAC for Singapore & Malaysia, Philippines, Australia and New Zealand.

 

Believing in the courage to be ‘Creators of Value; Leaders of Impact for a Better Age’, Elfarina supports organisations to build and manage multi-dimensional leadership and innovative partnerships to address the current volatile and ambiguous climate. She has deep knowledge of Asian culture and employs systems thinking and process facilitation in various areas of strategic planning, human capital development and employee engagement.

 

Based in Singapore and with an international reach, she is an Internationally Certified Coach (CPCC, ORSCC, PCC) and Accredited Partnership Broker with extensive experience working with private clients, leaders and organisations across the private and public sector. She blends her corporate experience of luxury brand management, community role as Director of Strategic Development with Singapore Business Council, UAE; with her acute sense of cross cultural understanding having lived and worked in Australia, Europe, Asia and Middle East over 8 years. Her diverse career spans hospitality, events and luxury brand management for over a decade with Vacheron Constantin, Emirates Airlines and Progolf (Golf Distributor in the MENA region).

 

Elfarina is Faculty of CRR Global for ORSC programs as well as Faculty of CTI for Co-Active programs; both of which are leading ICF Accredited coaching training schools in the fields of individual and executive, systems and team coaching. She is an Associate Coach and Facilitator with the Singapore Civil Service College working with various Ministries, Agencies, Statutory Boards and public institutions. She is also an Adjunct Faculty with NUS Lee Kuan Yew School of Public Policy, delivering Executive Education programs.

 

Elfarina is a recipient of the Global Leadership Coaching Award by the World Coaching Congress and International Coach Federation Cultural Competency Scholarship Award. She has spoken at several industry conferences globally and is a published author. Some of her partnerships include Schlumberger, Volvo, Ford, Tapestry: COACH | kate spade, Google, Lego, EOS, SMU, NUS, ENBD, RHB, Clarins, and governments across Asia. Having lived across APAC, Middle East and Europe, she finds home with her husband (and business partner) and 2 daughters.

 

Accreditations / Certifications:

• Professional Certified Coach by ICF

• Certified Professional Co-Active Coach (CPCC)

• Organisation and Relationship Systems Certified (ORSCC)

• Masters of Science in Innovation (MSc)

• Hogan Leadership Assessment Licensed

• Working knowledge of LSI, Birkman, FIRO-B, 360 Assessment, Gallup Surveys

• Executive Education: Babson College, US | ESSEC Business School, France

 

Awards and Achievements:

• Global Leadership Coaching Award by World Coaching Congress

• International Coach Federation Cultural Competency Scholarship

• Published Journal: In Search of Asian Conceptions of Leadership with Focus on Mindfulness by World Scientific Publishing

• Presented Conference Paper: Improved Employee Retention and Focussed Action at International Petroleum Conference, KL, Malaysia